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Tik tok times5/19/2023 ![]() The appeal of TikTok is that it is used by all ages of people and from all walks of life – but the age of your users will factor into what times would be best to target them. However, if your company is focused on tax mitigation services for example, perhaps less so! For example, if your business is selling confectionery then it’s likely that you’ll want to target younger people, specifically under 18. Target the right age groupĪge group is a massive part of this, and while TikTok’s ‘For You Page’ will assist in users discovering your content organically, a specific focus on particular age can expedite the discovery process.ĭepending on your product or service, there will be groups that you will be specifically targeting, or specifically trying to avoid. This will make it very difficult for you to produce timely, engaging content that resonates with your target audience. A successful audience persona audit can yield incredible insights and help shape the content you put out for years to come whereas a poor audit, or none at all, will severely limit the potential of your content. When building out a TikTok strategy, understanding your audience, their demographics, and their interests, is arguably even more vital than on other networks. Who is watching your content and when are they active? Let’s have a look at these considerations. This will help you access more personalised data, so you can find your personal best times and maximise engagement.īy taking these into account, you can ensure you’re making the most of these high-engagement times for your specific target audience and pushing high-quality, watchable content that they will engage and interact with. The rules for businesses can be different, and while it is advisable to use high-engagement times like the ones listed above, you will want to consider metrics such as age and activity peaks, as well as making the most of the tool suite on TikTok Pro accounts. However, this is for general content and singular users, who are posting the latest trends and syncing to the newest song that has gone viral to grow their own page. However, in general, these times produce the best results in terms of viewership, watch time retention (how long or how many times an individual user watches before moving on) and meaningful interactions (things the user has control over whether or not they happen, such as liking, commenting or sharing the video). Sunday: 7am, 8am, 4pm Global Best Times to Post on TikTok (Eastern Standard Time)ĭata can often be confusing, and it doesn’t always line up with what we would expect, or want, it to tell us. There are some general catch-all times that work best, and thanks to research undertaken by the Influencer Marketing Hub, we know that these general ‘best times’ are:
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